Game Plot:
It's called The Run. An illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies.
All you have are your driving skills and sheer determination as you battle hundreds of the world's most notorious drivers on the country's most dangerous roads.
In Need for Speed The Run, you'll weave through dense urban centers, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds, all the while evading a relentless police force prepared -- and willing -- to use lethal force to take you down.
Press Release:
What happens when the world’s biggest action director joins forces with the gaming’s biggest racing franchise? You get this holiday’s most action-packed television commercial. Renowned Hollywood director Michael Bay has created a spectacular one-of-kind, blockbuster television commercial for this season’s most anticipated release, Need for Speed™ The Run. Over the past few days, fans have been racing to Facebook to ‘like’ and ‘share’ an exclusive Need for Speedteaser and accelerate the unveil of the complete, high-octane two-minute trailer before its television broadcast debut during next week’s Monday Night Football game between Chicago and Philadelphia.
The trailer showcases how Bay’s signature high-intensity, Hollywood style perfectly matches up with the blockbuster action already in Need for Speed The Run. Built completely from in-game footage, this television commercial is a stunning display of the heart-pounding, adrenaline-fueled racing found in the game as players race from San Francisco to New York.
To create this unique promotional spot, Bay spent time playing the game and spoke with the creative production team to get a feel for Need for Speed The Run and the franchise itself, which is known for bringing exhilarating racing action to the forefront of real-life car culture. Bay is the world-renowned director of some of the biggest, most visually spectacular action films of all time, including Transformers, Pearl Harbor and The Rock.
Need for Speed The Run features Mad Men’s Christina Hendricks, Never Back Down’s Sean Faris, 2011 Sports Illustrated Swimsuit Cover Model Irina Shayk and Sports Illustrated Swimsuit Model Chrissy Teigen as characters in an intense race-for-your-life story taking players on a cross-country race. Powered by Frostbite™ 2, Black Box Studio makes its return and takes the action racing genre to new heights with gorgeous visuals and car physics that hug the road at insanely fast speeds. The game is the action racing blockbuster of the holiday.
Developed by Black Box, a studio of Electronic Arts, Need for Speed The Run will be available November 15, 2011 in North America and November 17, 2011 in Europe for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system, PC, Wii™ and Nintendo 3DS™. For more information on Need for Speed, visit http://www.needforspeed.comor become a fan on Facebook at http://www.facebook.com/needforspeed and follow us on Twitterhttp://www.twitter.com/needforspeed.
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