Sunday, July 17, 2011

Comic-Con 2011: WB's Collectible Bag Designs

Details:

  • More than 130,000 of the signature, oversized (24"x28") bags — dubbed the Con's "ubiquitous accessory" by Entertainment Weekly — have been produced, and every fan attending Comic-Con will receive one upon checking in throughout the five days of the convention, including Preview Night.
  • For the first time, the 2011 edition of the bag converts into a backpack, making it as cool as ever — and even more functional! (And, yes, the protective poster tube remains intact.)
  • Designed by Warner Bros. Worldwide Television Marketing, each double-sided bag features all-new Comic-Con 2011 official artwork on one side, with the other side featuring a design highlighting one of 10 different titles, including live- action and animated television series, video games and comic books from Warner Bros. Television, Warner Bros. Animation, Warner Bros. Interactive Entertainment and DC Entertainment.

Created annually since 2006 by the Warner Bros. Worldwide Television Marketing unit specifically for Comic-Con, the highly sought-after totes provide devoted fans with a handy carrying case for all the merchandise they take away from the Con -- and serve as mobile billboards for a selection of the Studio's key Comic-Con titles.

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